Welcome to the first episode of our 2024 season, this episode we dig into the critical importance of innovation, audience understanding, and the dangers of content complacency for content creators and entrepreneurs. aka creating selfish content. This episode draws lessons from the tales of two brands in the newsfeeds right now, Nokia and Stanley, to offer actionable insights for content creators and entrepreneurs looking to elevate their content and SEO efforts this year, these real-world examples give us actionable strategies to enhance your content creation and SEO efforts in the new year and avoid what could be some company ending pitfalls.
Listen in on the content creation episode to get…
- Insights from Real Brands: Learn from the stories of Nokia’s downfall and Stanley’s successful pivot to understand the power of innovation and audience engagement.
- Content Strategy: Discover how to refine your content strategy to be less self-centric and more aligned with your audience’s current needs and interests.
- SEO and Audience Engagement: Gain valuable tips on how to leverage SEO and audience feedback to create content that resonates and performs.
- Adaptation to Market Changes: Understand the importance of being agile and responsive to market trends and technological advancements.
- Inspiration for Growth: Get inspired by actionable examples of how listening to your audience can lead to unexpected growth opportunities.
Key Questions we’ll answer for content creators and entrepreneurs :
- What led to Nokia’s decline, and what’s the single most crucial lesson content creators can take from their downfall?
- Why is it crucial for content creators to focus on their audience’s current needs rather than relying on past successes?
- How can content creators and entrepreneurs use SEO and audience feedback to improve their content strategy?
- What are practical steps to become more responsive to market changes and technological advancements?
- 2024 trends we are going to need/want to lean into to make it through this year
- How did Stanley manage to capture a whole new market segment without changing their core product, and what does this mean for your content strategy?
- What does it really mean to create ‘selfish’ content, and how can shifting your focus radically improve your audience engagement?
- We even throw in a few insights from BlackBerry and the changes they made to save at least some parts of their business.
This episode is a must-listen for anyone looking to enhance their content creation, improve their SEO strategies, and adapt to the ever-changing landscape of digital marketing and entrepreneurship. By embracing the lessons from Nokia and Stanley, and focusing on audience-centric content, you can set yourself up for success in 2024 and beyond.