[vc_row][vc_column][vc_single_image image=”5989″ onclick=”custom_link” link=”https://girlgetvisible.com/testing/pivot/”][/vc_column][/vc_row][vc_row][vc_column][vcex_heading text=”contributions” tag=”h2″ font_family=”Signika” color=”#000000″ font_size=”d:3.5em|tl:3.5em|tp:3.5em|pl:3.5em|pp:3.5em”][vcex_divider color=”#8a83be”][vc_empty_space][vcex_heading text=”Images, Stereotypes, and Symbolism” tag=”h2″ font_family=”Signika” color=”#000000″ font_size=”d:1.75em|tl:1.75em|tp:1.75em|pl:1.75em|pp:1.75em”][vc_column_text font_family=”Signika”]Souza, Omari
Texas State University
oas21@txstate.edu[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vcex_heading text=”Presentation” tag=”h2″ font_family=”Raleway” text_transform=”uppercase” color=”#8a83be”][vcex_divider color=”#8a83be”][vcex_spacing size=”10PX”][vc_video link=”https://youtu.be/D4868lK6uEc”][/vc_column][/vc_row][vc_row][vc_column][vcex_heading text=”Abstract” tag=”h2″ font_family=”Raleway” text_transform=”uppercase” color=”#8a83be”][vcex_divider color=”#8a83be”][vcex_spacing size=”10PX”][vc_column_text font_family=”Signika”]Download Abstract (pdf)[/vc_column_text][vc_column_text]Download full paper (pdf).[/vc_column_text][vcex_spacing size=”10PX”][vc_column_text font_family=”Signika”]Through advertising, designers play a vital role in crafting a product’s identity. These identities construct cultural “myths” and morality of products, teams, political affiliations, and their respective consumers. A brand is a visual signifier of a lifestyle that imbues the consumer’s social status with economic and social value. While this may have positive financial implications, the consumer’s subscription to various brand narratives can encourage tribalism in addition to negatively impact the understanding of others. The work of dissecting social, cultural, and historical meanings in images explores the dynamics of social power and ideology that produced them. This research examines the manifestation of widely shared social assumptions of African Americans in Advertisements of the Jim Crow South. It will conclude by drawing parallels between racist ads of the past and current Ads that echo similar motifs.
Keywords: Graphic design, Cultural Criticism, Race, Semiotics[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vcex_heading text=”About the Author(s)” tag=”h2″ font_family=”Raleway” text_transform=”uppercase” color=”#8a83be”][vcex_divider color=”#8a83be”][vcex_spacing size=”10PX”][vc_column_text font_family=”Signika”]Omari Souza is a first-generation American of Jamaican descent, raised in the Bronx NY. Before working at Texas State University, Omari gained work experience with companies such as VIBE magazine, the Buffalo News, CBS Radio, and Case Western Reserve University. He received his BFA in Digital Media from Cleveland Institute of Art and his MFA in Design from Kent State University. Omari’s research explores the idea of perceptions, and how visual narratives influence culture, how we view ourselves and others around us.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vcex_heading text=”Co-presented by:” tag=”h2″ font_family=”Raleway” text_transform=”uppercase” color=”#8a83be”][vcex_divider color=”#8a83be”][vc_empty_space][vc_single_image image=”7042″ onclick=”custom_link” img_link_target=”_blank” link=”https://www.designresearchsociety.org/cpages/home”][/vc_column][/vc_row]